Your brand is the totality of the experiences that your business delivers – inside your organization and outside. That’s complex! The genius of strong brands, Fearless Brands, is that they distill complex business systems into a simple idea, so that you and everyone in your business knows how to make (and keep!) promises, and your prospects and customers know what to expect.
Isn’t that what business is really all about: making promises, setting expectations and delivering in a way that creates real value?