Category Archives: Uncategorized

THERE IS A MOMENT OF TRUTH

Every consultant and service firm faces it.  You’re sitting down with a potential client and you have to find out if there’s a fit. Here’s what the prospect is thinking: Should we hire you? Or would one of your competitors … Continue reading

File under Uncategorized    Comments Off on THERE IS A MOMENT OF TRUTH

How well can you articulate your strategic advantage? Is it there – but hidden?

All of the clients I’ve worked with in the past couple of years had a powerful strategic advantage – based on how they do business differently than the competition. None of them were leveraging it, however. Moreover, most didn’t know … Continue reading

File under Uncategorized    Comments Off on How well can you articulate your strategic advantage? Is it there – but hidden?