Can Vision Be Delegated?

Interesting article in today’s Wall Street Journal (July 13, 2011):  Struggling Oprah Network To Name New CEO: Oprah. You can read the article here:

I wonder what Oprah felt when she decided that she had to take the reigns back at the Oprah Winfrey Network (OWN) after pulling them away from Christina Norman.  I image that Oprah and her partners felt that only Oprah has the gift and the vision to take her networks’ programs in an “Oprah” direction and deliver the programs that will satisfy the needs of the best-fit views of OWN. It strikes me as similar to what Steve Jobs has done at Apple.

When an individual defines a brand what can be delegated?  What is the magic that the creator of the brand possesses?

Also interesting in the article, is a source who describes Oprah’s articulation of her brand promise to the heads of the world’s largest media and technologies companies.  She said the purpose of her network is: to help people find their “inner light.”  Sounds right to me.    I have felt that that has always been Oprah’s mission – on her own show, in her magazine and now in her network.

Having clarity of vision is a powerful tool.  Ensuring that others – your customers, your staff and the world at large – live that vision is the next step.

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