Every consultant and service firm faces it. You’re sitting down with a potential client and you have to find out if there’s a fit. Here’s what the prospect is thinking: Should we hire you? Or would one of your competitors … Continue reading
Think back. It’s Saturday morning. You’re watching cartoons. BEEP. BEEP. Roadrunner zooms by in a cloud of dust. Miraculously, he stops. Right at the edge of the cliff. It’s a great place to be! Long pause. Wile E. Coyote streaks … Continue reading
All of the clients I’ve worked with in the past couple of years had a powerful strategic advantage – based on how they do business differently than the competition. None of them were leveraging it, however. Moreover, most didn’t know … Continue reading
How to Build a Fearless Brand introduces you to a suite of tools that enables you to do a rigorous “deep dive” into defining your business’s unique value. You’ll learn strategies for differentiating your business from the competition. And you’ll … Continue reading
Differentiation starts by defining what you stand for. What is the underlying principle that drives everything you do? I call it your Central Organizing Principle. For me, it’s fearlessness. For Fearless Branding client Lina Foster it’s “Say what needs to … Continue reading
How important is differentiation for professional services firms? Prospects and clients are not looking for differentiated firms, per se. Clients have needs and opportunities. Often, they simply want to hire a qualified professional who will get the job done. Sometimes, … Continue reading
Interesting article in today’s Wall Street Journal (July 13, 2011): Struggling Oprah Network To Name New CEO: Oprah. You can read the article here: http://online.wsj.com/article/SB10001424052702304584404576442293117234356.html I wonder what Oprah felt when she decided that she had to take the reigns … Continue reading
2001 – Before the end of “irrational exuberance.” I was making an obscene amount of money as interim director of marketing on Coffee-Mate managing projects like making sure that Coffee-Mate floor decals were produced. One day, while hiking my favorite … Continue reading
Your brand is the totality of the experiences that your business delivers – inside your organization and outside. That’s complex! The genius of strong brands, Fearless Brands, is that they distill complex business systems into a simple idea, so that … Continue reading