How to Build a Fearless Brand
A guided, interactive workshop
A Fearless Brand tells the world who you really are.
When developed effectively, a brand is more than a marketing tool. It’s the central
organizing principle for everything you say and do in your business.
Who is the audience for this workshop?
This talk is designed for service firms and consultants that want to grow their firm strategically: do more of the right work, for the right clients at the right fee.
How to Build a Fearless Brand introduces you to a suite of tools that enables you to do a rigorous “deep dive” into defining your business’s unique value.
You’ll learn strategies for how to differentiate your business from the competition. And you'll learn how to best communicate your competitive advantage to the clients who want what your business offers and are willing to pay what it’s worth.