With clients, prospects and colleagues
If you knew what your clients and prospects were really thinking, could you sell and market more effectively?
Conducting research with your clients shows them that you’re interested in their opinions and committed to your own success. Rather than seeing a research conversation as a burden, most clients actually appreciate being asked to participate.
It’s surprising how generous and forthcoming even the busiest decision makers are when approached skillfully and engaged in a conversation that stimulates them.