A CONSULTING FIRM GETS LASER-FOCUSED
Tighter language communicates makes business development easier
Roger Schwarz and Associates, Inc. (RSA) provides a rigorous and compassionate method for leaders and leadership teams to get to the heart of their toughest challenges - and resolve them.
Fearless Branding’s work with RSA began in 2010 when Betty Johnson was hired as the new SVP of Business Development and Marketing. At the time, Betty told me how impressed she was with the RSA’s work – but the firm needed help rebranding so that prospects could clearly see the value of their work.
Services provided to RSA included Brand Vision, a comprehensive brand positioning and client research package, writing the tagline “Get to the Heart of It,” and writing the firm’s website and case studies, which are found at www.schwarzassociates.com.
I recently interviewed Betty to discuss the value of RSA’s of work with Fearless Branding and the results the firm is achieving from its investment.