All of the clients I’ve worked with in the past couple of years had a powerful strategic advantage – based on how they do business differently than the competition.
None of them were leveraging it, however. Moreover, most didn’t know what their real value was – as perceived by their clients and referral sources. They may have had some idea – but they couldn’t articulate itsimply so that a prospect would understand it.
When we found their Fearless Brand Idea, the final result was very organic and authentic. They all had that “of course!” moment. But prior to working with Fearless Branding they were not able to articulate and leverage their strategic advantage.
Once in place, the Fearless Brand Idea resulted in more powerful and effective marketing materials and sale conversations. And attracting more of the right prospects who turned into clients.