Category Archives: Vision

HOW TO BUILD A FEARLESS BRAND – How your brand can help you sell

How to Build a Fearless Brand introduces you to a suite of tools that enables you to do a rigorous “deep dive” into defining your business’s unique value.  You’ll learn strategies for differentiating your business from the competition.  And you’ll … Continue reading

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Your Central Organizing Principle

Differentiation starts by defining what you stand for. What is the underlying principle that drives everything you do? I call it your Central Organizing Principle. For me, it’s fearlessness. For Fearless Branding client Lina Foster it’s “Say what needs to … Continue reading

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Can Vision Be Delegated?

Interesting article in today’s Wall Street Journal (July 13, 2011):  Struggling Oprah Network To Name New CEO: Oprah. You can read the article here: http://online.wsj.com/article/SB10001424052702304584404576442293117234356.html I wonder what Oprah felt when she decided that she had to take the reigns … Continue reading

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Coffee-Mate and the Meaning of Life

2001 – Before the end of “irrational exuberance.”  I was making an obscene amount of money as interim director of marketing on Coffee-Mate managing projects like making sure that Coffee-Mate floor decals were produced. One day, while hiking my favorite … Continue reading

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