Category Archives: Differentiation

Find the edge of your cliff

Think back. It’s Saturday morning. You’re watching cartoons. BEEP. BEEP. Roadrunner zooms by in a cloud of dust.  Miraculously, he stops. Right at the edge of the cliff.  It’s a great place to be! Long pause. Wile E. Coyote streaks … Continue reading

File under Branding, Differentiation    Leave a comment

HOW TO BUILD A FEARLESS BRAND – How your brand can help you sell

How to Build a Fearless Brand introduces you to a suite of tools that enables you to do a rigorous “deep dive” into defining your business’s unique value.  You’ll learn strategies for differentiating your business from the competition.  And you’ll … Continue reading

File under Branding, Differentiation, Meaning, Vision    Leave a comment

Your Central Organizing Principle

Differentiation starts by defining what you stand for. What is the underlying principle that drives everything you do? I call it your Central Organizing Principle. For me, it’s fearlessness. For Fearless Branding client Lina Foster it’s “Say what needs to … Continue reading

File under Differentiation, Meaning, Vision    Leave a comment


How important is differentiation for professional services firms? Prospects and clients are not looking for differentiated firms, per se. Clients have needs and opportunities. Often, they simply want to hire a qualified professional who will get the job done. Sometimes, … Continue reading

File under Differentiation    Leave a comment