Find the edge of your cliff

Think back. It’s Saturday morning. You’re watching cartoons. BEEP. BEEP. Roadrunner zooms by in a cloud of dust.  Miraculously, he stops. Right at the edge of the cliff.  It’s a great place to be! Long pause. Wile E. Coyote streaks … Continue reading

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How well can you articulate your strategic advantage? Is it there – but hidden?

All of the clients I’ve worked with in the past couple of years had a powerful strategic advantage – based on how they do business differently than the competition. None of them were leveraging it, however. Moreover, most didn’t know … Continue reading

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HOW TO BUILD A FEARLESS BRAND – How your brand can help you sell

How to Build a Fearless Brand introduces you to a suite of tools that enables you to do a rigorous “deep dive” into defining your business’s unique value.  You’ll learn strategies for differentiating your business from the competition.  And you’ll … Continue reading

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Your Central Organizing Principle

Differentiation starts by defining what you stand for. What is the underlying principle that drives everything you do? I call it your Central Organizing Principle. For me, it’s fearlessness. For Fearless Branding client Lina Foster it’s “Say what needs to … Continue reading

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HOW IMPORTANT IS DIFFERENTIATION?

How important is differentiation for professional services firms? Prospects and clients are not looking for differentiated firms, per se. Clients have needs and opportunities. Often, they simply want to hire a qualified professional who will get the job done. Sometimes, … Continue reading

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Can Vision Be Delegated?

Interesting article in today’s Wall Street Journal (July 13, 2011):  Struggling Oprah Network To Name New CEO: Oprah. You can read the article here: http://online.wsj.com/article/SB10001424052702304584404576442293117234356.html I wonder what Oprah felt when she decided that she had to take the reigns … Continue reading

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Coffee-Mate and the Meaning of Life

2001 – Before the end of “irrational exuberance.”  I was making an obscene amount of money as interim director of marketing on Coffee-Mate managing projects like making sure that Coffee-Mate floor decals were produced. One day, while hiking my favorite … Continue reading

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Your Brand Is Everything

Your brand is the totality of the experiences that your business delivers – inside your organization and outside.  That’s complex! The genius of strong brands, Fearless Brands, is that they distill complex business systems into a simple idea, so that … Continue reading

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