A PREMIUM BRAND GETS CRYSTAL-CLEAR
A new brand identity, tagline and website bring it to life
Town + Country Resources is a boutique household staffing agency with offices in San Francisco and Palo Alto. The current owners, Jens and Carrie Hillen, purchased the 20-year-old business in 2007.
Fearless Branding began working with Town + Country in 2010. Its sales and marketing materials were dated and needed to be refreshed. Just as importantly, the company needed to respond to a demanding competitive environment in which lower priced, online options were encroaching on market share of established staffing agencies.
Fearless Branding’s work with Town + Country included Brand Vision, writing the tagline “We’re dedicated to finding you the one,” and designing, writing and building the company’s website www.tandcr.com.