MARKETING PLANS

For service firms and consultants


Strategies for marketing professional services have evolved rapidly over the past few years.

Online marketing has changed the game. Buyers have become more sophisticated. They are looking for guidance and information and want to be helped on their own timeline, in ways that achieve their objectives. They don’t want to be “sold to.”

As a result, marketing is more about educating than ever. But when clients are ready to buy, you’ve got to make it easy for them.

Although choices of marketing strategies can seem overwhelming, best practices for marketing a service firm are actually quite clear.

Most professional services firms can follow the same basic guidelines.

Fearless Branding will customize a marketing plan that will grow your business – without reinventing the wheel.

Your marketing plan will focus on your objectives and strategies, and exactly how to get the work done. That’s why Fearless Branding’s marketing plans identify:

  • Your business's measurable objectives
  • The strategies that will be most effective for you
  • The right resources to do the work
  • Timelines
  • Budgets
  • Who’s accountable for each deliverable