NOT JUST MORE SALES. THE RIGHT SALES.

Fearlessly define your competitive advantage.


If you’re like most consultants and service firms, you focus on delivering exceptional results. But do you excel at communicating your value and how it’s different from your competitors’?

If you want to attract the exact right clients for your business, you need a strong market position – expressed simply, clearly and powerfully.  That’s what a Fearless Brand will do for your business.

Download the FEARLESS BRANDING MANIFESTO.  Here's what you'll learn:

  • Why playing it safe when it comes to defining your value is actually risky
  • The principles that lead to a precise market position
  • How most service firms define their target audience too broadly – and how you can get focused on your ideal clients
  • Strategies used by great brands like Apple and Tiffany to differentiate, command premium prices and grow market share – and how to apply these strategies to your business

THESE ARE THE PRINCIPLES YOU’RE ABOUT TO READ:

KNOW WHO YOU ARE
SEEK THE GRAIL
DECIDE WHAT YOU STAND FOR
OFFER YOUR GIFT

KNOW WHO WANTS YOU
DON’T BE AFRAID TO ASK
GO WHERE THE LOVE IS
KNOW HOW THEY WANT TO FEEL

KNOW YOUR BUSINESS
COMMIT 
CREATE AN EXPERIENCE YOUR COMPETITORS CAN’T MATCH
KNOW YOUR RESULTS

TELL THE WORLD
FIND THE EDGE OF THE CLIFF
SPEAK TO THE DEEPEST NEEDS OF YOUR IDEAL CLIENTS
MAKE YOUR BRAND A WORK OF ART